Ongoing technical maintenance, continuous delivery & sprint capacity.

Store issues rarely arrive at a convenient moment, and they are harder to resolve when nobody has context on how the store was built. Working with a support partner means the people making changes already understand the theme, the apps in use and the integrations behind them.

That continuity also makes it easier to decide what is worth doing. Small fixes get handled as they come up, while larger changes can be scoped properly rather than being rushed into the theme, so the store stays maintainable as the business keeps growing.

Requests are reviewed first, so the actual problem or requirement is understood before any work starts. From there they are prioritised alongside everything else in progress, balancing issues that affect the storefront now against improvements that can be planned into a wider piece of work.

Development and design support then delivers the change, it is tested, and it is implemented on the live store. Recurring issues and things worth improving feed back into the ongoing work rather than being closed and forgotten.

Theme updates and app changes are where most stores pick up problems. We handle theme updates, app installations and removals, and the integrations connected to them, including the leftover code an uninstalled app often leaves behind.

Compatibility is checked against existing custom code so conflicts are found before they reach customers, and changes are tested before going live rather than after a problem is reported.

Support and maintenance is about stability. It covers fixes, theme and app updates, and the ongoing technical support that keeps a store working as intended for the people using it and the team running it.

CRO is a different kind of work. It is experimentation and UX improvement aimed at conversion, using research and testing to change how the store performs commercially. Most stores need both, but they are separate engagements with separate goals.